Jurnal Manajemen Inovatif dan Bisnis
type: channel
description: Jurnal Manajemen Inovatif dan Bisnis (JMIB) bertujuan untuk menjadi platform terdepan untuk diseminasi penelitian dan karya ilmiah berkualitas tinggi di bidang manajemen dan bisnis. Tujuan kami adalah mendorong pertumbuhan intelektual dan berkontribusi terhadap kemajuan pengetahuan dengan menerbitkan penelitian yang inovatif dan berdampak. Kami berkomitmen untuk mempromosikan pendekatan yang ketat dan multidisiplin untuk memahami kompleksitas dan dinamika manajemen dan praktik bisnis di seluruh dunia.
language: en
publication name: Jurnal Manajemen Inovatif dan Bisnis
items: PENGARUH BUDAYA ORGANISASI DAN BEBAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PERUSAHAAN START-UP KOTA PALU
items: PENGARUH TINGKAT PENDAPATAN, PENGETAHUAN KEUANGAN, DAN PENGALAMAN KEUANGAN TERHADAP PERILAKU KEUANGAN PADA STARTUP BISNIS KOTA PALU
items: The PENGARUH PERILAKU PEMBELIAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK BRILIANTSKIN DI SULAWESI TENGAH
items: The ANALISIS EFISIENSI PEMASARAN BIJI KAKAO DI KECAMATAN DOLO BARAT
items: The PENGARUH GAYA HIDUP, PENDAPATAN, DAN PERILAKU KONSUMTIF TERHADAP PENGGUNAAN APLIKASI NON TUNAI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH PALU
items: The PENGARUH HUMAN CAPITAL DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PARAMA SU HOTEL KOTA PALU
items: The PENGARUH GREEN MARKETING DAN PREFERENSI KONSUMEN TERHADAP PERILAKU KONSUMEN PADA PRODUK RAMAH LINGKUNGAN DI INDOMARET MANONDA
items: SUPPLAY CHAIN TABUNG GAS ELPIJI 3 KILOGRAM PERTAMINA PADA STASIUN PENGISIAN DAN PENGANGKUTAN BULK ELPIJI (SPPBE) PT, MUHSANS PUTRA ARBA MANDIRI KABUPATEN DONGGALA – SULAWESI TENGAH
items: ANALISIS STRATEGI PEMASARAN DI KEDAI KOPI JANJI JIWA CABANG KOTA PALU
items: ANALISIS BIAYA PEMELIHARAAN MESIN PADA PT. MEDIA SUARA RAKYAT DI KOTA PALU
items: PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP NIAT BELI KEMBALI DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA PRODUK HISANA FRIED CHICKEN DI KOTA PALU
items: ANALISIS SUPPLY CHAIN PADA TAHU SUPER AFIFAH DI KELURAHAN NUNU KECAMATAN TATANGA KOTA PALU
items: ANALISIS KINERJA KEUANGAN SEBELUM DAN PADA SAAT COVID-19 PADA PERBANKAN DI BEI
items: ANALISIS KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PRODUK BODY CARE HB RACIKAN (BRAND IRMAYANI YANLIU)
items: PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT PADA TOKO AIRIN KOSMETIK
items: PENGARUH KUALITAS PRODUK SKINCARE SKINTIFIC TERHADAP KEPUASAN KONSUMEN PADA MAHASISWAUNIVERSITAS MUHAMMADIYAH PALU
items: HUBUNGAN PEMBERIAN INSENTIF TERHADAP SEMANGAT KERJA PADA PT. SAMASAGUNG TUNGGAL PERKASA DONGGALA

PENGARUH BUDAYA ORGANISASI DAN BEBAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PERUSAHAAN START-UP KOTA PALU
type: item
description: This research aims to examine the influence of organisational culture and workload on employee job satisfaction in start-up companies in the city of Palu. In an era of rapid start-up growth, understanding the factors that influence employee job satisfaction is crucial for enhancing productivity and retention. The research method used was a survey with quantitative data analysis to determine the relationship between the variables of organisational culture and workload with job satisfaction. The results are expected to provide an in-depth insight into how a positive organisational culture and balanced workload management can enhance employee job satisfaction. These findings are expected to benefit the management of start-up companies by enabling them to design more effective policies that create a satisfying and productive work environment. This research also contributes to management literature by providing a new perspective within a specific local context.
subject: Articles
  topic: section
subject: Organisational Culture, Workload, Job Satisfaction
  topic: keywords
creator: Muhammad Taufiq
creator: Rukhayati Rukhayati
creator: Rahmiwati Habibu
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-12-13
publication date: 2025-12-13
starting page: 75
ending page: 82

PENGARUH TINGKAT PENDAPATAN, PENGETAHUAN KEUANGAN, DAN PENGALAMAN KEUANGAN TERHADAP PERILAKU KEUANGAN PADA STARTUP BISNIS KOTA PALU
type: item
description: This study aims to gather information regarding the influence of income level, financial knowledge, and financial experience on the financial behaviour of business start-ups in the city of Palu. The research addresses the problem of whether there is a partial and simultaneous influence from the variables of income level, financial knowledge, and financial experience on financial behaviour. Based on this problem, the researcher proposes a hypothesis that the variables of income level, financial knowledge, and financial experience have a significant influence on financial behaviour. To test this hypothesis, this study employed a causal descriptive method and a Multiple Linear Regression analysis technique. The sampling technique was non-probability sampling, specifically incidental sampling, with a sample of 73 respondents. The hypothesis testing results of this study indicate that the three variables: Income Level, Financial Knowledge, and Financial Experience. They have a positive and significant influence on Financial Behaviour, with an F-value of 0.000 < 0.05. Furthermore, the Income Level variable partially also has a positive and significant influence on financial behaviour with a significance value of a 0.028 < 0.05, the Financial Knowledge variable partially has a positive and significant influence on financial behaviour with a significance value of a 0.009 < 0.05, and the Financial Experience variable partially has a positive and considerable influence on Financial Behaviour with a significance value smaller than a 0.000 < 0.05.
subject: Articles
  topic: section
subject: Income Level, Knowledge, Experience, Financial Behaviour
  topic: keywords
creator: Restun Fitri Lestari
creator: Farid Farid
creator: Rasmi Nur Anggraeni
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-12-10
publication date: 2025-12-10
starting page: 53
ending page: 74

The PENGARUH PERILAKU PEMBELIAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK BRILIANTSKIN DI SULAWESI TENGAH
type: item
description: Penelitian ini bertujuan untuk menganalisis pengaruh perilaku pembelian online terhadap keputusan pembelian produk Briliantskin di Sulawesi Tengah. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 58 responden. Instrumen penelitian telah diuji validitas dan reliabilitasnya, dengan hasil seluruh item valid dan reliabel. Analisis data dilakukan menggunakan regresi linear sederhana untuk menguji hubungan antara perilaku pembelian online sebagai variabel independen dan keputusan pembelian sebagai variabel dependen. Hasil penelitian menunjukkan bahwa perilaku pembelian online berpengaruh positif dan signifikan terhadap keputusan pembelian produk Briliantskin, dengan koefisien regresi sebesar 0,279 dan nilai signifikansi 0,002. Nilai R-Square sebesar 0,452 mengindikasikan bahwa 45,2% variasi keputusan pembelian dapat dijelaskan oleh perilaku pembelian online, sementara sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Temuan ini memperlihatkan pentingnya pengelolaan perilaku pembelian online melalui peningkatan kepercayaan konsumen, kemudahan akses, dan informasi produk yang jelas dalam upaya meningkatkan keputusan pembelian. Penelitian ini juga menyarankan agar perusahaan mengintegrasikan strategi online dengan faktor eksternal lain seperti kualitas produk dan layanan pasca pembelian guna mengoptimalkan pengaruh terhadap keputusan konsumen.
subject: Articles
  topic: section
subject: Manajemen Pemasaran
  topic: keywords
subject: Keputusan Pembelian
  topic: keywords
subject: Perilaku Konsumen
  topic: keywords
creator: Yuliana Putri
creator: Sirajuddin
creator: Marwana
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-07-09
publication date: 2025-07-09
starting page: 45
ending page: 52

The ANALISIS EFISIENSI PEMASARAN BIJI KAKAO DI KECAMATAN DOLO BARAT
type: item
description: Penelitian ini bertujuan untuk mengetahui saluran pemasaran, margin pemasaran , efisensi pemasaran biji kakao Kecamatan Dolo Barat Kabupaten Sigi. Jenis penelitian menggunakan pendekatan studi kasus, dengan jumlah sampel sebanyak 30 orang petani dan pedagang 4 orang. Teknik penggumpulan data dengan observasi dan wawancara. Hasil penelitian menemukan bahwa (1) saluran pemasaran di Kecamatan Dolo Barat Kabupaten Sigi terdiri dari dua saluran pemasaran, yaitu dari petani ke pedagang agen besar dari pedagang agen besar di teruskan ke pabrik. Saluran pemasaran ke dua yaitu dari petani ke pedagang pengumpul, selanjutnya ke pedagang agen besar dan di teruskan ke Pabrik. (2) Biaya pemasaran terdiri dari biaya transportasi, biaya pengemasan dan tenaga kerja, untuk tiap-tiap lembaga pemasaran. Adapun share margin yang di peroleh pada saluran I sebesar 94,8%,share margin yang di peroleh pada saluran II sebesar 78,5%. (3) Efisiensi pemasaran pada saluran I sebesar 3,20% yang berarti kategori efisien dan pada saluran II 8,14% yang berarti kategori efisien.
subject: Articles
  topic: section
subject: Efisiensi
  topic: keywords
subject: Pemasaran
  topic: keywords
subject: Biji Kakao
  topic: keywords
creator: Indri Rakasiwi
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-07-07
publication date: 2025-07-07
starting page: 35
ending page: 44

The PENGARUH GAYA HIDUP, PENDAPATAN, DAN PERILAKU KONSUMTIF TERHADAP PENGGUNAAN APLIKASI NON TUNAI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH PALU
type: item
description: Penelitian ini bertujuan untuk menganalisis terkait pengaruh Gaya Hidup, Pendapatan, dan Perilaku konsumtif terhadap penggunaan aplikasi non tunai di kalangan mahasiswa Universitas Muhammadiyah Palu. Jenis penelitian ini menggunakan kuantitatif dengan menggunakan metode penelitian korelasi. Sumber data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Data yang didapatkan dengan cara menyebarkan kuisioner yang digunakan untuk mengukur setiap indikator yang ada dalam variabel yang akan diuji dan diolah menggunakan IBM SPSS Statistic. Hasil uji yang didapatkan dari tujuh Fakultas di Universitas Muhammadiyah Palu Strata 1. Para responden didominasi oleh laki-laki dengan total presentase sebanyak 55,8% atau sebanyak 120 orang, sedangkan perempuan sebanyak 44,2% atau sebanyak 95 orang dan didominasi oleh mahasiswa yang berusia 20-25 tahun dengan total presentase sebesar 81% atau sebanyak 175 orang. Jumlah populasi dan sampel penelitian ini yaitu total responden sejumlah 215 orang. Teknik analasis yang digunakan yaitu analisis regresi linear berganda. Hasil dari penelitian ini menunjukan bahwa : 1). Pengungkapan gaya hidup berpengaruh terhadap penggunaan aplikasi non tunai, 2). Pendapatan berpengaruh terhadap penggunaan aplikasi non tunai, 3). Perilaku konsumtif berpengaruh terhadap penggunaan aplikasi non tunai.
subject: Articles
  topic: section
subject: Gaya Hidup
  topic: keywords
subject: Pendapatan
  topic: keywords
subject: Perilaku Konsumtif
  topic: keywords
creator: Nur Azizah Molintas
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-07-05
publication date: 2025-07-05
starting page: 27
ending page: 34

The PENGARUH HUMAN CAPITAL DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PARAMA SU HOTEL KOTA PALU
type: item
description: Penelitian ini berfokus pada permasalahan kinerja karyawan di sektor perhotelan, khususnya pada parama su hotel kota palu, yang diduga dipengaruhi oleh kualitas human capital dan sistem kompensasi. Pentingnya penelitian ini terletak pada upaya memahami peran strategis kedua faktor tersebut dalam meningkatkan kinerja di tengah persaingan industri jasa yang semakin kompetitif. Tujuan utama dari penelitian ini adalah untuk menganalisis pengaruh human capital dan kompensasi terhadap kinerja karyawan baik secara simultan maupun parsial. Subjek penelitian adalah seluruh karyawan parama su hotel sebanyak 34 orang yang dipilih secara purposive. Pendekatan yang digunakan adalah kuantitatif, dengan metode analisis regresi linier berganda. Data dikumpulkan melalui penyebaran kuesioner skala likert dan dianalisis menggunakan uji asumsi klasik, uji f, uji t, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara simultan, human capital dan kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Namun secara parsial, kompensasi terbukti memiliki pengaruh signifikan, sementara human capital meskipun menunjukkan arah pengaruh yang positif, belum cukup kuat dan tidak signifikan secara statistik. Temuan ini mengindikasikan perlunya peningkatan kualitas dan pengelolaan human capital agar dampaknya terhadap kinerja karyawan dapat lebih optimal dan signifikan di masa depan.
subject: Articles
  topic: section
subject: Human Capital
  topic: keywords
subject: Kompensasi
  topic: keywords
subject: Kinerja Karyawan
  topic: keywords
creator: Andi Wahyu
creator: Haris Abdul Kadir
creator: Awaluddin
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-07-03
publication date: 2025-07-03
starting page: 12
ending page: 26

The PENGARUH GREEN MARKETING DAN PREFERENSI KONSUMEN TERHADAP PERILAKU KONSUMEN PADA PRODUK RAMAH LINGKUNGAN DI INDOMARET MANONDA
type: item
description: Meningkatnya kesadaran akan isu lingkungan mendorong perusahaan untuk menerapkan strategi pemasaran yang berfokus pada keberlanjutan, salah satunya melalui green marketing. Di sisi lain, preferensi konsumen terhadap produk yang dianggap lebih aman bagi lingkungan juga turut memengaruhi keputusan pembelian. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang merupakan konsumen Indomaret Manonda. Teknik analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa baik green marketing maupun preferensi konsumen berpengaruh positif dan signifikan terhadap perilaku konsumen dalam membeli produk ramah lingkungan. Temuan ini menunjukkan pentingnya strategi pemasaran berwawasan lingkungan dan pemahaman terhadap preferensi konsumen sebagai faktor utama dalam meningkatkan minat beli terhadap produk ramah lingkungan.
subject: Articles
  topic: section
subject: Green Marketing
  topic: keywords
subject: Preferensi Konsumen
  topic: keywords
subject: Perilaku Konsumen
  topic: keywords
creator: Putri Melati
creator: Sarifuddin
creator: Cahyaning Raheni
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-07-01
publication date: 2025-07-01
starting page: 1
ending page: 11

SUPPLAY CHAIN TABUNG GAS ELPIJI 3 KILOGRAM PERTAMINA PADA STASIUN PENGISIAN DAN PENGANGKUTAN BULK ELPIJI (SPPBE) PT, MUHSANS PUTRA ARBA MANDIRI KABUPATEN DONGGALA – SULAWESI TENGAH
type: item
description: This study aims to determine to find a model and analyze the 3 kilograms Pertamina LPG gas supply chain at PT. Muhsans Putra Arba Mandiri. This type of research is descriptive qualitative. This research was conducted in Loli Oge, Banawa District. Donggala Regency. regarding the 3 Kilogram Pertamina Gas Cylinder Supply Chain at the Filling and Transportation Station of LPG Bulk (SPPBE) PT. Muhsans Putra Arba Mandiri Donggala Regency - Central Sulawesi with 26 respondents. Then the sample is taken based on the purposive sampling method. Data collection was carried out by going directly to the field by distributing questionnaires. The data analysis method used is Nvivo 11 software. The results of the study found the supply chain of 3 kilogram LPG gas cylinders at Pertamina SPPBE PT. Muhsans Putra Arba Mandiri which starts from the Inbound route to the Outbound route which is legal and illegal. Which is where the Inbound path starts from Material - LPG Supply - LPG Gas - Agan - SPPBE. And the legal route from Outbound is starting from SPPBE - Agent - Base - Customer. and Outboun there are 2 routes, namely: SPPBE - Agent - Base - Retailer - Consumer. SPPBE - Agent - Base - Retailer 1 - Retailer 2 – Consumer
subject: Articles
  topic: section
subject: Supply Chain, Inbound, Outbound.
  topic: keywords
creator: Oni Setiawan
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-03-26
publication date: 2025-03-26
starting page: 53
ending page: 62

ANALISIS STRATEGI PEMASARAN DI KEDAI KOPI JANJI JIWA CABANG KOTA PALU
type: item
description: This study aims to determine the marketing strategy carried out by the Janji Jiwa coffee shop in Palu branch and determine the right strategy for the Janji Jiwa Coffee shop in dealing with competitors. This type of research is descriptive qualitative research. Using various methods for data collection in this study, namely Observation, Interview, and Questionnaire. Research informants include three kinds of informants, namely key informants, main informants, additional informants, these informants were determined by purposive technique. This study uses the SWOT analysis method. Based on the results of the study, it shows that the marketing strategy at the Janji Jiwa coffee shop is in quadrant I. An aggressive strategy is an important step that must be taken to increase growth and achieve maximum progress. The strategy that must be done is to increase the variety of products, always make new innovations every month and use selected local raw materials. The strategy undertaken is expected to be used in dealing with many competitors with similar products offered in Palu City and can also attract many coffee enthusiasts or lovers in Palu City.
subject: Articles
  topic: section
subject: Strategi Pemasaran, Analisis SWOT.
  topic: keywords
creator: Magfira
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-03-26
publication date: 2025-03-26
starting page: 43
ending page: 52

ANALISIS BIAYA PEMELIHARAAN MESIN PADA PT. MEDIA SUARA RAKYAT DI KOTA PALU
type: item
description: This research aims to determine the machine maintenance system at PT. Suara Rakyat Media and to find out and analyze the efficiency of machine maintenance policies at PT. People's Voice Media. The type of research used is quantitative descriptive. Data collection methods are: observation, interviews and documentation. The results of this research show that: the total cost of the preventive maintenance policy is IDR. 2,595,212.65 and the total cost of the corrective maintenance policy is Rp. 2,739,951.68, so the cost difference between preventive maintenance and corrective maintenance policies is IDR 144,739.03. From these results it can be seen that the total cost of the corrective maintenance policy is greater than the total cost of the preventive maintenance policy. This shows that the type of maintenance that is better carried out by PT. Suara Rakyat Media is a preventive maintenance policy. Based on efficiency calculations, the efficiency value of the preventive maintenance and corrective maintenance policies is below 60%, which means it is very efficient.
subject: Articles
  topic: section
subject: Pemeliharaan; Pemeliharaan Pencegahan; Pemeliharaan Korektif; Efisiensi.
  topic: keywords
creator: Fatarik Sulaya
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-03-26
publication date: 2025-03-26
starting page: 31
ending page: 42

PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP NIAT BELI KEMBALI DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA PRODUK HISANA FRIED CHICKEN DI KOTA PALU
type: item
description: This study aims to determine how strong the influence of brand image and brand trust on repurchase intentions through customer satisfaction as a mediating variable on Hisana fried chicken products in Palu City. The method of data collection is done through distributing questionnaires to consumers who have made a minimum purchase of 2 times on Hisana products. Samples were taken as many as 60 respondents with purposive sampling technique. This study uses data analysis using SmartPLS software, which is run with computer media. The results of the t statistical and p-value tests show that brand image, brand trust and customer satisfaction partially have a positive and significant effect on repurchase intention. By using path analysis, the results showed that custo
subject: Articles
  topic: section
subject: Citra Merek, Kepercayaan Merek, Niat Beli Kembali, dan Kepuasan Pelanggan.
  topic: keywords
creator: Eka Zulfiani
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-03-26
publication date: 2025-03-26
starting page: 21
ending page: 30

ANALISIS SUPPLY CHAIN PADA TAHU SUPER AFIFAH DI KELURAHAN NUNU KECAMATAN TATANGA KOTA PALU
type: item
description: This research intends to analyze supply chain activities occurs at the Tahu Super Afifah company located in Nunu Village, Tatanga District, Palu City. The paradigm in this research was constructivism paradigm and used a qualitative descriptive approach. This research was conducted at the Tahu Super Afifah Company located in Nunu Village, Tatanga District, Palu City with 8 informants. The data analysis method used was triangulation technique and the analytical tool used was NVivo 12 Plus software. The results of this research indicates that supply chain activities at the Tahu Super Afifah company cannot be separated from 5 main parts, namely suppliers, manufactures, distribution, retail outlets, and customers, each of which has an important role in inbound, conversation operations and outbound channels.
subject: Articles
  topic: section
creator: Mohammad Rivaldi
creator: Sendi Putrawan
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-03-26
publication date: 2025-03-26
starting page: 13
ending page: 20

ANALISIS KINERJA KEUANGAN SEBELUM DAN PADA SAAT COVID-19 PADA PERBANKAN DI BEI
type: item
description: This study aims to determine and analyze the development of banking in Indonesia whether or not there are differences between before and during the occurrence of Covid-19. The type of research conducted is quantitative research with comparative methods. Indonesian banks in this study were 31 banks listed on the Indonesia Stock Exchange (IDX) which were selected based on the sampling technique, namely purposive sampling. The data used in this study is the annual financial report of the banking test listed on the Indonesia Stock Exchange (IDX) for the period 2019 to 2020. The data is processed with a different Wilcoxon Signed Rank Test using SPSS version 21. The results show that there is no significant difference between before and at the time of Covid-19 on the ratio of Net Performing Loan (NPL), Loan to Deposit Ratio (LDR), and Good Corporate Governance (GCG). While the ratio of Return On Assets (ROA) and Capital Adequacy Ratio (CAR) there are significant differences between before and during the occurrence of Covid-19. The development of banking financial performance in Indonesia before the onset of Covid-19 was better than during the occurrence of Covid-19, but still within safe limits.
subject: Articles
  topic: section
subject: Kinerja Keuangan, Profil Risiko, GCG, Rentabilitas, Permodalan.
  topic: keywords
creator: Sendi Putrawan
creator: Nofia Ridhowati
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-03-26
publication date: 2025-03-26
starting page: 1
ending page: 12

ANALISIS KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PRODUK BODY CARE HB RACIKAN (BRAND IRMAYANI YANLIU)
type: item
description: The method used was simple linear regression analysis. The sample size for this study was 50 respondents. Data collection was conducted using a questionnaire. The research questions were: 1) Does product quality significantly influence consumer satisfaction with HB Racikan Body Care Products (Irmayani Yanliu Brand)? 2) Does consumer satisfaction significantly influence HB Racikan Body Care Products (Irmayani Yanliu Brand)? The data analysis showed a regression coefficient of 7.074, with a significance level of 0.01. This means that the product quality variable (X) has a positive and significant effect on consumer satisfaction (Y). The hypothesis is accepted that the product quality variable has a positive and significant effect on consumer satisfaction (Y). This study provides empirical evidence that companies are increasingly paying attention to product quality factors for future internal changes and developments.
subject: Articles
  topic: section
subject: Product Quality, Consumer Satisfaction
  topic: keywords
creator: Irmayani Irmayani
creator: Marwana Marwana
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-12-27
publication date: 2025-12-27
starting page: 120
ending page: 131

PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT PADA TOKO AIRIN KOSMETIK
type: item
description: This study aims to analyze the influence of promotion and brand image on purchasing decisions at Airin Cosmetics. Data were collected from 96 customer respondents using a questionnaire. The analysis method used was multiple linear regression. The results showed that promotion and brand image together significantly influenced purchasing decisions, contributing 49.2%. Partially, promotion had a positive and significant effect on purchasing decisions, with a regression coefficient of 0.142 and a significance of 0.039. Brand image also had a positive and significant effect on purchasing decisions, with a regression coefficient of 0.913 and a significance of 0.000. Therefore, Airin Cosmetics needs to improve its effective promotional strategies and build a strong brand image to enhance consumer purchasing decisions.
subject: Articles
  topic: section
subject: Promotion, Brand Image, and Purchasing Decisions
  topic: keywords
creator: Sarifudin, T
creator: Cahyaning Raheni
creator: Nilam Nilam
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-12-24
publication date: 2025-12-24
starting page: 107
ending page: 119

PENGARUH KUALITAS PRODUK SKINCARE SKINTIFIC TERHADAP KEPUASAN KONSUMEN PADA MAHASISWAUNIVERSITAS MUHAMMADIYAH PALU
type: item
description: This research aims to find out the influence of Skintific Skincare Product Quality on Consumer Satisfaction in Muhammadiyah University Palu Students. The analysis tool used in the study is Simple regression analysis with a sample of 97 respondents, the results of the Simple regression analysis test based on the magnitude of the coefficient of determination (R Square) = 0.762, which means that the product quality variable affects the consumer satisfaction variable by 76.2% and the remaining 23.8% is influenced by other variables that are not included in this research model. Consumer satisfaction is reflected from trust in the brand, willingness to repurchase, and the desire to recommend the product to others. The results of the significance test show that there is a probability value of 0.000 ≤ 0.05. The value can prove that "product quality affects consumer satisfaction". Then, from the results of the table obtained T-calculation of 6.554 and the probability of 0.000. Because sig 0.000 < 0.05, it can be concluded that product quality variables Partially affect consumer satisfaction.
subject: Articles
  topic: section
subject: Product Quality, Consumer Satisfaction, Skincare, Skinfitic, Performance
  topic: keywords
creator: Iftita Kending
creator: Sirajudin Sirajudin
creator: Cahyaning Raheni
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-12-20
publication date: 2025-12-20
starting page: 97
ending page: 106

HUBUNGAN PEMBERIAN INSENTIF TERHADAP SEMANGAT KERJA PADA PT. SAMASAGUNG TUNGGAL PERKASA DONGGALA
type: item
description: This study aims to determine the relationship between incentives and employee morale at PT. Samasagung Tunggal Perkasa, Palu Branch. Using an explanatory research approach, the sample size was 51 employees at PT. Samasagung Tunggal Perkasa, Palu Branch. Data collection was conducted using a questionnaire. The results of calculations using the non-parametric Spearman rank correlation (rs) showed a correlation coefficient (R) of 0.664 at a significance level of 0.000 <0.05, indicating a significant relationship. The greater the incentives provided, the more enthusiastic the employees at PT. Samasagung Tunggal Perkasa, Palu Branch, will be. The analysis shows a strong relationship between incentives and employee morale at PT. Samasagung Tunggal Perkasa, Palu Branch. The coefficient value is in the range of 0.600-0.799, indicating a strong relationship.
subject: Articles
  topic: section
subject: Incentives, Work Morale
  topic: keywords
creator: Okto Indra Saputra
creator: Sirajudin Sirajudin
creator: Awaludin Awaludin
rights: Copyright (c) 2025 Jurnal Ilmu Manajemen Dan Bisnis Indonesia
date: 2025-12-17
publication date: 2025-12-17
starting page: 83
ending page: 96